At Steamy Lit, I’ve developed a new brand from the ground up—conceptualizing its identity, leading its campaign, and designing merchandise that reflects its vibrant story. Experiencing the full lifecycle of a brand has reinforced my love for storytelling through design and strengthened my ability to blend creativity with strategy.

Brand Identities

  • Cassie's Walking Club

    An audiobook walking club to build community.
    IG: Cassieswalkingclub
    Strava: Cassie’s Walking Club

  • SAAV Apparel | Clothing Brand

    Clothing brand created to house the custom merch designed for Steamy Lit Bookstore.
    IG: SAAVAPPAREL

  • Romance Unleashed Podcast

    Podcast focused on building a reader community and bringing awareness on womens health and taboo topics.

Social Media

  • Social Post Campaign | SAAV Apparel

    Social Media Post for @saavapparel

  • SAAV Apparel | Clothing Brand

    Clothing brand created to house the custom merch designed for Steamy Lit Bookstore.
    IG: SAAVAPPAREL

  • SAAV Apparel | Social Post Campaign

    Baby Tee campaign post
    @SAAVAPPAREL

  • Trope Collection Campaign | SAAV Apparel

    Social post campaign

    @saavapparel

Social Club Collection

merch design

winter 24’

  • Buckle Bunnies Graphic Tee

    Romance Book Theme Inspired

    100% Cotton Tee

    Screen print Single Color Design

  • Good Girl Society Graphic Tee

    Romance Book Theme Inspired

    100% Cotton Tee

    Screen print Single Color Design

  • King Pin

    Romance Book Theme Inspired

    100% Cotton Tee

    Screen print Single Color Design
    (Not yet Released for order)

Lover Girl Collection
merch design

fall 24’

  • Merch Design

    Toxica pero bien amorosa ebroidered baby tee.

  • Merch Design

    More Amor Porfavor embroidered baby tee

Trope Collection

merch design

Summer 24’

  • Second Chance Sweat Set

    Second Chance Sweat Set

    Trope inspired sweat set

    100% Cotton Apparel

    Single Color Screen Print

    Front + Back + Tag

  • Enemies To Lovers

    Trope inspired sweat set

    100% Cotton Apparel

    Single Color Screen Print

    Front + Back + Tag

  • Forbidden Love

    Trope inspired sweat set

    100% Cotton Apparel

    Single Color Screen Print

    Front + Back + Tag

  • Soulmates

    Trope inspired sweat set

    100% Cotton Apparel

    Single Color Screen Print

    Front + Back + Tag